Short, plain guides for one trade at a time: what AI does to the work you are already responsible for, and the checks that catch it.
Each guide is the same shape — a handful of real stories, a list of checks, about four minutes a day — in the language of the job. The draft was brilliant. Check it anyway.
All the guides are by appointment: written and delivered for one organisation and one trade at a time, not sold from a shelf.
Sales
Close the Gap
The sales people’s guide
For the person who sends the proposal: what AI smooths, flatters and invents when you are trying to win the work.
By appointment
Comms
Own the Gap
The comms people’s guide
For the person who signs off the words: whose voice is it, who carries the correction, and what to check before it goes out.
By appointment
Legal
Protect the Gap
The legal people’s guide
For the person who carries the risk: where an AI draft quietly changes its mind, and what a file needs to show.
By appointment
Managers
Lead the Gap
The managers’ guide
For the person who signs off other people’s AI-assisted work: what to ask for, what to check, and who carries it when it’s wrong.
By appointment
Also in the series
GEO
Buggs, the Boogles and Charl Atan
A fairground guide to GEO
An illustrated field guide to how AI search engines decide what to say about you — with The Brief for the boardroom.
By appointment
Want one for your trade?
If yours isn’t here, tell me what your people sign off and I’ll tell you whether a guide would help. Guides are arranged by appointment, and often alongside a training session.