Paul Roebuck.co.uk

AI

AI education, training and coaching

Everything here is a behaviour. There is a gap between your people’s and your AI’s, and it can be navigated. This is the whole of it, on one page.

Every box is a door. Every row runs the same way: a human a machine the ground between them

The circles are the human side — ten years in a psychotherapist’s chair, and the years before it. The squares are the machine. The stars are what came out of putting the two together, and the stars are what you can hire.

Why this exists

I started as an engineering apprentice, and engineering hands you one question and never takes it back.

“Why does it behave like that, and how do I change it?”

I asked it of machines first — company-wide computer systems, then some of the largest systems in the world, delivered across four continents. Then I asked it of people: emotional education, psychotherapy training, and ten years in the chair.

Then, the week after ChatGPT launched in December 2022, I started asking it of AI. By 30 September 2026 I had written 14 million words with it, 1.4 million of them my own — books, research papers, the instruments above, and long arguments about dark matter and particle physics. I have shouted at it, lambasted it, and thanked it sincerely.

It runs now as an AI workforce led by Bob — my chief of staff, and the curator of this website.

Three subjects. One question. Those nine boxes are what all that asking produced.

The instruments are the row you came for

Ask that question of a person and of a machine for long enough and it narrows to something you can actually measure. That narrower question is what both instruments ask — and both are a box away, above.

“What do you do when you hit something you can’t answer?”

A person goes inward or outward — that is the dial. A machine plays one of five defences. The Map is the ground they are both measured across.

  • Smoothing — rounding off the awkward truth.
  • Hallucination — filling a gap with something that sounds right.
  • Affectation — performing a care or certainty it doesn’t have.
  • Drift — losing the thread, step by reasonable step.
  • Sycophancy — telling you what you want to hear.

Same question. Two subjects. A psychotherapist turned the lens on AI — not the other way round, which is why the instruments are shaped the way they are.

The research is public

None of this is proprietary. Two of the papers are published — one on PhilArchive, one on Zenodo with a DOI — and every paper here is readable by anyone who wants to check the working rather than take my word for it.

All writings →

Paul Roebuck
“An unusual combination of warmth and directness, which he uses to help people either uncover what is really going on or confront issues they may be unaware of, or have been avoiding.”A managing director

Three ways to use it

Education

Talks for conferences and boards, and the papers and books behind them.

Training

One tailored two-hour session, in person, shaped to the room — for the people who carry the consequence when it goes wrong.

Coaching

One to one. Executive coaching, and directing AI in your own work: what to hand over, what to keep, and how to tell. Same hour, same chair — more on the coaching itself.

Up to 30 people · in person, UK and worldwide · fee on request after a 20-minute chat.

Who it’s for, and what a session looks like

Directors, executives, partners and heads of function. Clinical, administrative and leadership teams. Educators preparing people to work with AI. The people who sign things off — and carry the consequences when the machine was confidently wrong.

A session is a talk, a live “check your own AI” exercise, open discussion, and takeaways your team keeps. Choose one:

Mind the Gap in the roomWhat to check before you trust an AI answer.
Who signs it off?AI, pressure and governance: who owns it when AI drafts it, and how to reduce risk without banning the tools.
The human in the loopTeaching people to work with AI without losing their judgement.

Plain answers to the questions people actually ask

No vocabulary to learn first. Each one answers the thing people type, and says where the answer stops.

Why AI makes things up — and how to catch itWhy it hallucinates, why it agrees with everything you say, why you cannot switch it off, and four checks you can run today.
When your AI says the wrong thing to a customerNot whether it will, but who is accountable when it does — and six questions to put to whoever sold you the system.
Where AI came from, in plain EnglishWho invented it, where it came from and how it actually works. Three things happening at once, none of them trying to build this.

Recent thinking

All AI articles →

Book a 20-minute chat